Saturday, July 10, 2010

Happy staff can lead to increased sales, enhanced customer satisfaction

Even though the economic recession has taken its toll on restaurant business, restaurateurs must still keep their workforce engaged and motivated. This can be done in simple ways as in-house competitions or barbeque gatherings.Afterall, if you love your employees; they’re going to love your guests.
Mark Simpson of Legendary People says they put a lot of time, energy and money on employee engagement. Another research by Hay Group suggests that such a strategy not only impacts the company’s bottom line but also prepares the restaurant to face economic storm gracefully. The survey result shows that companies that scored high on engagement scores also showed the highest revenue growth, customer satisfaction and employee retention rates.
Some of the best practices for employee retention include but not limited to:
• Maintaining open and honest communication with employees.
• Providing capable leadership as employees need to believe they are working for winners.
• Maintaining quality in customer focus.
• Creating development opportunities.
• Compensation and benefits.

Restaurants that are attentive to engagement issues set themselves up well to hang on to their best people. Little forward thinking can help in growth of your restaurant and employee engagement is certainly one of the best ways to enhance revenues and customer satisfaction.

Jaskaran Kalra, Business Consultant at TOFFA

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