As per latest news the new hygiene standards set forth by city heath officials will grade every single New York City restaurant A, B or C.
Although the actual impact on restaurant sales might be understood a few months down the line I see an opportunity for small scale restaurants to enhance their PR. These grades will be displayed on the restaurant entrance and city website and can, therefore, have an impact on customer’s perception of quality of food in the restaurant.
Yes, you are right if you are one of the 24000 NYC restaurants facing tough completion from restaurants in your area this is an opportunity to improve your operations and get some competitive advantage.
If you are able to convey to the customer that you follow higher hygiene standards than your competition you can impress many clients and sell more food.
J, Business consultant, TOFFA
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